The client stated that they wanted a 1970's New York feel and wanted to incorporate brown paper grocery bags into the packaging.
The package design uses a fold on the top of the bag that when folded over shows the product name upright, in this case the products are a range of characters called Woogies.
The company has been re-branded for a modern yet retro feel again of 70s/80s New York.
More on this line coming soon.........
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