Fresh from making the finals of the bhive Birmingham pitching to a judging panel made up of McCann Erickson, WAA, Unsuitable, Seal, RBH, Tamba, One Black Bear, Clusta, Freestyle Interactive, Cogent Elliott, Made Media and KLM. The judges were very impressed and here are some samples from the pitch presentation.
The brief was to get Birmingham to be a greener city by 2010.
My response was a campaign led by a company called the Greener Birmingham Initiative and aimed to be as interactive as possible. Containing direct mail shots you are encouraged to rip up and then bury to watch it grow into a plant which you then donate to Birmingham green space.
Posters that grow into trees and campaign slogans that are just damn rude to you. Of course it was all very tongue in cheek and that was the idea from the outset, there are far too many 'serious' save the world campaigns for my liking that just don't have any impact anymore. Please get in touch if you want to see more or have any questions.
Cheers, Rob.
VG
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